The video of an entirely introverted man coming to life after hearing his favourite music was a worldwide hit. He was one of the Alzheimer sufferers visited by social worker Dan Cohen whose Music & Memory project managed to give them some of their humanity back.
For this heart-warming documentary, Michael Rossato-Bennett followed Cohen for three years to see how he discovers the musical tastes of these care-home residents and how hearing music revives them and sometimes even brings back memories. For some, the key is Schubert, for others it’s salsa or Louis Armstrong’s trumpet. Using interviews with scientists, care staff and family members, Rossato-Bennett confronts us with how we in the West treat the elderly, drugging them and hiding them away. Alive Inside, about music’s restorative power shows how very different things could be.